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look at it another way, do you run your car on the mineral oil holden uses or do you run a synthetic oil? i personally run a synthetic for the same reason as i use 98ron fuel, its the best option availible to me.
doenst matter if its a 120y or a r35 id still run it on 98, but thats just me
So you believe the marketing garb then, good for you...
As to the OP's issue, you haven't mentioned whether you have done any modifications to the car at all. Have you?
FYI, "Holden" don't make any engines for their cars anymore, they are all GM engines. In fact, the only car made by "Holden" in Australia is the VE. Everything is either imported or assembled here. Even the VE has imported parts. There is no truly "Australian made" car anymore. In fact, I don't think there ever has been. Every "Australian" car is based on an overseas model.
No mods exactly the way i bought it.
unless your mower is tuned to run 98 it wont run better
As he has stated several times it burns cleaner so yes it will run better due to lower carbon deposits within the engine.
I run my mower, edger and generator on 98 and each and every one of them starts first time every time even after being locked away for extended periods of time. My mates mower was always a pig to start so I told him to run a tank of 98 and guess what it starts first time now. Guess the marketing has some truth to it.