Don't be a ********

[TVR-190]

Government's 'Don't Be A ********' campaign takes aim at gingers, emos

THE State Government's controversial "Don't Be A ********" road safety campaign has taken aim at redheads and emos in a bid to cut the death toll.

The internet campaign is aimed at young people, with the government hoping it will go viral on Facebook, YouTube and other online forums.

In one of the advertisements, a voiceover warns teenagers that every time they use mobiles and drive "gingers get fresh with other gingers", while showing two redheads in bed.

Another ad says that using a mobile while driving will cause an emo to be born.

Roads Minister Tim Pallas said the language and tone of the campaign was chosen because it related to young people in a way previous road campaigns had not.

Speaking in front of television cameras today, Roads Minister Mr Pallas would not repeat his claim made on radio this morning that Formula One star Lewis Hamilton was a "********" after his arrest in St Kilda on Friday night for hoon driving.

Saying he did not want to become a spokesman for swearing, Mr Pallas instead labelled Hamilton and Australian driver Mark Webber highly irresponsible.

Mr Pallas conceded Webber's comments that Australian road rules were creating a nanny state had undermined the new campaign's message.

Opposition Terry Mulder said that the new viral ad campaign was at odds with the state government's ‘‘respect’’ agenda.

‘‘It makes an absolute mockery of John Brumby’s ‘respect’ agenda,’’ he said.

‘‘If this is the message being sent by John Brumby’s government — that it is okay to use that sort of language — how can a school teacher possibly argue it’s not appropriate to use it in the classroom?

‘‘Boy, have they got it wrong.’’

Don't Be A ******** - Worst Campaign Ever | Facebook

[jakbob]

I like it. To hell with political correctness.

[Grennan]

I love the message it sends. Its perfectly ok to be mean to these groups of people. Cant wait to see the school bullying rise and the lawsuits against the government role in for promoting it.

[TVR-190]

If you agree this is the stupidest thing ever - Join the support group.

Don't Be A ******** - Worst Campaign Ever | Facebook

[Bravotwozero]

I'm all for safety campaigns but this is the worst shit ever!!! And just think, they pay people 6 figures to come up with this tripe. There's your TAC premiums hard at work!

Speaking in front of television cameras today, Roads Minister Mr Pallas would not repeat his claim made on radio this morning that Formula One star Lewis Hamilton was a "********" after his arrest in St Kilda on Friday night for hoon driving.
Saying he did not want to become a spokesman for swearing, Mr Pallas instead labelled Hamilton and Australian driver Mark Webber highly irresponsible.

Tim Pallas contradicts himself. He claims he doesn't want to become a spokesman for swearing yet calls Lewis Hamilton a ******** and endorses a campaign with swearing!

[BoNeZ-01]

Yet another example by our government, of it's left hand, not knowing what it's right hand is doing..

[VNexecutive]

theyd be better off showing the aftermath of people that have been in a nasty accident, real life footage, if they wanna cause controversy.

[BoNeZ-01]

Yeah true, they have tried that in other places, don't know what's taking them so long to do it here..

[Julie]

I think whoever come up with /approved this stupid campaign should heed their own advice before coming up with any more rubbish ads.

[BoNeZ-01]

Exactly!

[Jesterarts]

hahahaha... omg... this goverment is retarded... but good for a laugh... Oh dead... Brilliant.

[stocky]

waiting for someone to make a spinoff involving someone voting for rudd

[Tim Smtih]

And these people are supposed to be setting an example? As soon as i win the lottery i'm buying a small island nation and starting my own country.

[BoNeZ-01]

As soon as i win the lottery i'm buying a small island nation and starting my own country.

Two thumbs up to this! lol

[Tim Smtih]

Two thumbs up to this! lol

Yes i'm starting a list of people that can come, so you're in if you want.

[minux]

Im trying to understand the government on this one, they tell us and promote how wrong bullying is, how discrimination is bad etc, yet here theya re, discrimating against so many people. It makes no sense at all and in fact does more harm than good.

Thumbs down to the wankers who come up with this campaign, would seem liek its straight from a group of year 7 kids.

[immortality]

would seem liek its straight from a group of year 7 kids.

the average intellectual age of politicians

[BoNeZ-01]

haha.. sweet! I'm in!

[nathanVY]

Yes i'm starting a list of people that can come, so you're in if you want.

haha count me in!
this ad sounds like something you'd hear at a pub on a saturday night.
pitiful performance once again by our government.

[calais24/7]

Do they even relate to using your phone while driving?

[sheepz]

Lol, what the F has victoria become.... I used to be proud to be a Victorian but with our government my respect is dropping fast.... Guess we are taking the stupidity of americans...

[TVR-190]

[Julie]

lmao @ the last 2, seriously they don't look or sound like real official ads they look like something some b grade comedy show like the footy show or similar came up with as a piss take of a real ad.

[levymetal]

what the **** is this bullshit? i'm going to make my own video. it's going to show illegal immigrants coming in on a boat, then getting free accommodation and free money straight from our taxes and living better than we do. "don't be a ********... don't vote rudd". thanks for the idea stocky

[Evolution_Ends_Here]

trust the government to come up with these adds, they look Gay id rather the really bad add rather than this ****