Mine did this too. Nowadays I leave the key in the 'on' position for a couple of seconds before I start the car. I also have the habit of driving with my lights dimmed so when I turn the car on, they turn on immediately. When I do leave the key on the on position. I can hear the fuel pump whirr for a couple of seconds. I reckon its related to a loss of fuel pressure when the car is off.
I never understood the sales of the Kia on the Holden lots here in NZ. I couldnt think of any cars that could be so different.