Spare wheel winch

[Bigartie11]

Where can I buy a non genuine spare wheel winch cable

 

[rambunctious]

Where can I buy a non genuine spare wheel winch cable

Ebay/Gumtree and check the wreckers as there are a lot of utes that have the same setup.
You could also make your own with some decent chain, or even the stainless rail stuff used on decks/patios/verandas.
Should not be hard to do, get all the stainless from the likes of Bunnies.
Might be able to get a business going making kits.