Calaber
Nil Bastardo Carborundum
- Joined
- Nov 29, 2007
- Messages
- 4,334
- Reaction score
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- 113
- Location
- Lower Hunter Region NSW
- Members Ride
- CG Captiva 5 Series 2
There is no point, but based on Holden's insular sense of self preservation that has been driving their business decisions over the past few years, I'm sure they'll think of some way to spin it.
I'm not sure it's Holden doing this. The decisions are so GM-centric these days that I suspect the deterioration of public perception of the brand fits in with GM's mid-term planning, deliberately designed to facilitate eventual dumping of it. The only thing keeping the brand alive these days is residual loyalty of a diminishing number of Holden fans, which the company had hoped would remain strong enough to keep it viable.
GM was quite prepared to offload Opel and Vauxhall and walk away from the European market which is far larger than ours, but neither brand had the iconic status in their home markets that Holden has here. I can't see GM hanging on to Holden if their sales don't improve dramatically over the next couple of years and as no vehicles are built here now, the long term prospects are not great.