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Holden Designer Joins Korean Team

Darren

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<p class="style1">Holden designer Max Wolff has accepted a position with GM Daewoo in South Korea. Wolff will support GM Executive Director Asia-Pacific Design, Michael Simcoe, in Seoul.
<p class="style1">Simcoe today said the appointment underlined Holden's strategic responsibility as a design centre of expertise and reinforced General Motors' focus on generating locally conceived vehicles for the Asia-Pacific region.
<p class="style1">Wolff, 32, joined Holden Design in 1998. His design involvement has included -
<ul class="style1">
<li>Exteriors for the current model VY Commodore range;
<li>SSX, an all-wheel-drive crossover sports hatch revealed at the 2002 Sydney International Motor Show. SSX was a flexible four-seater with Gen III V8 engine performance and versatile load area;
<li>HRT427, a closed-circuit racer featuring a 7-litre V8 racing engine based on the Le Mans-winning C5R Corvette powertrain. HRT427 was also shown at the 2002 Sydney show; and
<li>Elfin Clubman MS8 track racer, a two-seater open-wheeler track machine built with the Elfin Sports Car Company. The Clubman and Elfin Streamliner Le Mans style roadster were shown at the 2004 Melbourne Motor Show. </li>
</ul>
<span class="style1">"This is a fantastic opportunity to expand Holden's design contributions into other markets. I am excited to be involved with the future of GM Daewoo and looking forward to enhancing the brand in its home market as well as overseas," Wolff said. </span>
<p class="style1">Wolff's appointment strengthens the links between Holden and GM Daewoo. In October 2002, Holden announced it would become a strategic partner in General Motors Daewoo Auto &amp; Technology Company (GM Daewoo), the global company created to acquire key assets from Daewoo Motor Company.
<p class="style1">Simcoe was promoted in July 2003 from his position as Holden Design Director to GM Executive Director Asia-Pacific Design. Simcoe joined Holden in 1981 and was appointed Design Director at Holden in 2001.</p>
<p>
The full press release can be found <a href="http://www.media.holden.com.au/servlet/GatewayServlet?target=http://image.emerald.gm.com/gmnews/viewpressreldetail.do?domain=20&docid=3939" target="_blank">here</a>
 
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