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Holden halts production of Commodore and Equinox

EternityDre

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"Fresh from its worst ever sales result – just 3927 cars in July – and months of market share below 5 percent, recently appointed Holden boss Dave Buttner has negotiated to halt production and deliveries of crucial models to clear existing stock. Holden has thousands of cars gathering dust in paddocks and holding yards, a result of excess orders before anyone predicted the dire position the brand would be in once it ceased local manufacturing late in 2017."

Is anyone surprised? Pretty sure everyone predicted the dire situation they would be in, but Holden management insisted that "we have the best product pipeline we've ever had" and stuck their fingers in their ears.

https://www.whichcar.com.au/news/ho...afWjr6Q6R6h1-pRQhD4PGmEPztHyvED3GN7ILl44vs_88
 

Noeleter

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Looks like the beginning of the end.
 

Ron Burgundy

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We all knew this would happen. Only Holden though it would not.
My prediction is the in less than 10 yrs GM Holden will not exist in Australia unless something dramatically changes.
 

VS 5.0

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They've got some serious discounting to do to clear the stock then.

Sounds like he is reading from the LNP playbook re stopping boats.
 

VS 5.0

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My prediction is the in less than 10 yrs GM Holden will not exist in Australia unless something dramatically changes.

I reckon your timeline is a little generous.
 

kleanphil

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I'm pretty sure I spotted a Camero at my local , maybe this is the route they will go , US imports
 

Smitty

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shades of the AU Falcon ...

do what you want re models and don't give a rats arse about your customer
(who with VF was happily buying 30,000 a year)
 

losh1971

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Holden will be ok, the new cohort whom they are marketing too will soon push up sales......:rolleyes::rolleyes:
 

VS 5.0

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Forg

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While on the dire side of things the only popular thing Holden sells is an Isuzu, I was surprised that in sales numbers they’re still between Honda & VW ... both popular importers with popular products.

I don’t know that Holden is actually doing all that badly. Yeah it’s poor compared to before, but being between Honda & VW surely can’t be that terrible when you’re just another importer with nothing in particular to differentiate you? [eg. you don’t have Honda’s reliability & you don’t have VW’s ability to produce cars which feel a market-segment higher than their price-point]
 
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