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Holden market share in free fall.

Discussion in 'The Pub' started by c2105026, Apr 14, 2018.

  1. c2105026

    c2105026 Active Member

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    Well it’s got to the point where dealers are revolting

    https://www.smh.com.au/business/companies/national-icon-driven-around-the-bend-20180413-p4z9gs.html

    And who could blame them. Since the VEII facelift, GMH has lacked a long term focus and vision. For too long it had its eggs in one basket, one or two biggish selling locally made models that the rest of the range hung off.

    The locally made flagship is gone, and I’d be surprised if the new Commodore is around in 12 months time. Sure, it might be a fine mid sized car, but the mid sized market isn’t selling great right now. And, the Mazda6, Mondeo, new imported Camry, Accord etc are also all perfectly fine mid sized cars.

    Holden’s approaches to marketing have utterly failed. The approach to the LGBTI issue was insane as it turned off many rusted on buyers, and the target audience saw it for the BS that it truly was. Then there is Willy nilly discounting and stupidly long warranty periods. The 4 brands who are currently doing quite well - Mazda, Toyota, Hyundai, Kia - don’t have to resort to ad hoc, cynical measures to kick start things. No, they all have a well crafted model lineup that the people want.

    As a Holden enthusiast, I am disgusted with what has once happened to the brand that I hold dear. I am thankful I have my VT to remind me what it was like when Holden wasn’t run by a chimpanzee on weed.....
     
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  2. VT&VX

    VT&VX Active Member

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    LOL, I agree, but people like us are also the failure of Holden.

    We kept our Holden too long, we didn't upgrade and most of the marketing department weren't born when the VT concept was conceived.
     
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  3. greenacc

    greenacc Searching for the billion

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    Well they've essentially closed the business, the real Holden business as it were, so no surprise they've shot themselves in the balls sales wise.
    Funny you say we kept our Commodores too long (obviously because they are such good cars and go forever) when I used to hear so many Aussies say they wouldn't buy a commodore because they weren't reliable. Unfortunately, It's is stupid Aussies who have screwed our own American Aussie car over one way or another. Probably before it was even born by selling Holden out to the Yanks and giving them the power. Now let it burn I say, just turn the dealerships into spare parts stores. That's all I'll be going there for unless they bring the Cadillac!
     
  4. c2105026

    c2105026 Active Member

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    That’s an interesting point. I’ve bought 4 new cars in my driving career and none of them were locally produced.
    - too expensive (my purchases were all sub 25k)
    - too big (A corolla/i30/Mazda3 sized car is big enough for me)
    - for my current daily car (‘15 Mazda3) I could have got the locally made Cruze, but I wasn’t impressed on the test drive, and sales person was an arsehole.
     
  5. fxxxrr

    fxxxrr Member

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    yet they all still collect millions in "performance " bonus's I always thought performance meant getting better not worse
     
  6. markalan1two

    markalan1two Smile and wave boys !!!!

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    Maybe if they hadn't burned all their bridges with the people that bought Holden they may have had more of a chance. I mean all the ad's they were running were bagging their own loyal purchasers. How many LBGTI people have bought a Holden this year??? I for one will not be buying a Holden again because and i quote from their ad "i just don't want to drive a car that my dad drives".
     
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  7. blackve76

    blackve76 Well-Known Member

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    Couldnt agree more.
    Holden dealers ships are going to struggle
     
  8. commodore665

    commodore665 expat Saffa

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    absolutely , the lot at my local Holdem dealer is chocka with vehicles , although having said that I've have noticed a few ZB Commodores about the town , so they have sold some , and the local constables are due to get some as well , VXR's mainly.
     
  9. VT&VX

    VT&VX Active Member

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    [​IMG]
     
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  10. JMP

    JMP Well-Known Member

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    Meh, Holden's final nail in their coffin was delivered by General Motors when they decided to shut down car manufacturing in Australia. The 2 main things that Holden have had to fight is the arrogance that General Motors runs with thinking they know all about the Australian consumer and their attitude of dumping unwanted models on us instead of things we may be interested in and secondly is they do not care about the Australian market at all and aren't bothered if they ceased selling cars here, they are more interested in the Chinese market. Unfortunately it's another case of a great Australian company being destroyed by Americans. General Motor needs to pull their head out of their arse and sell Holden to somebody who actually wants it to succeed in this country again, that is if anybody would be willing to take it over now.
     
  11. Not_An_Abba_Fan

    Not_An_Abba_Fan Exhaust Guru

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    Holden sold out to the Yanks long before the first Holden was ever built, 1931 GM and Holden merged, 17 years before the first Holden hit the market. Or is that what you are saying?

    I don't think the demise of an Australian built car is Holden's fault, there are so many makes available now that producing our own is uneconomical. A country with such a small population and so far away from the rest of the world was lucky to keep it's car makers for so long. Should have stopped building our own 20 years ago to maximise profits and to keep the company going. People would still have cried but we would be in such a different position now.
     
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  12. greenacc

    greenacc Searching for the billion

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    Exactly what I was saying, the Aussie car was never an Aussie car to start with.
    Where is our national pride? Fast becoming the bankrupt stupid country.
     
  13. VT&VX

    VT&VX Active Member

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    Whose company????

    Did you read your own words?

    If Holden was just re-badging cars from other companies (and charging customers a premium for that) then we are better off buying the original brand. Why should that company be maximising its profits from our wallets with our approval.
     
  14. losh1971

    losh1971 Well-Known Member

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    I agree with Not an Abba Fan. Australia couldn't support car manufacturing on low profit margins. Our population has for a long time not been able to sell enough vehicles locally to make manufacturing viable. Holden since the late 80s relied on exports to keep the business making money. I dare say export numbers must have fallen although I can not confirm that. I only know what we studied at uni in the early 2000's when it really became Holden was going to eventually close. The Gov's pumped millions over many years into Holden to keep them operating. IMO I think Holden was always going to struggle in a market swamped with cheap imports across the world. A mid ranged price car in todays market is going to be hard sell, especially when you can get decent European cars at not a great deal more than Holden's which lets face it were not built for longevity, since the H series ended. The cars that are big sellers down here and have been for years are small SUV's, large SUV's, dual cab utes and small - med cars that have demonstated themselves as being reliable in the long-term. Very few people would say a bad thing about Toyota's, yet 100s of people I have worked with and befriended would say Holden's are really just cheap junk. IMO it's only the die-hard fans who actually believe Holden's are a high quality product. If people disagree, then I say stiff sht, because if Holden's were built well we wouldn't be seeing 100s of threads with people having issues with VE's and VF's which are still relatively new compared to some other brands that have older cars that still have relatively few problems...
    I noticed someone said it's the fault of Australian citizens Holden folded but really new car sales on lot of brands have fallen over the years because it is becoming increasingly hard to buy a brand new car because very few people can afford them. And lets face it a new car is a pretty poor investment, given the moment you drive out the show room you lose $4k.
    Holden trying to reidentify themselves with a car that looks like a Mondeo or Mazda I think is a recipe for disaster. IMHO they would have been better off keeping something like the VF but build it in the States where it can be made a lot cheaper simply because of the numbers they can produce and sell locally as well as export. On another note I drove past Motors Holden yesterday on the bus and I saw a fair few brand new cars in the yard; only thing was I couldn't tell if they were the new "Commodore" as they like to call it or if they were another brand, as everything looked the same.
     
  15. VT&VX

    VT&VX Active Member

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    Only millions of dollars or tens of millions?
    It is a shame that politicians are too stupid to realise that paying a large company millions of dollars to keep employing a few hundred employees is a waste of taxpayer money. They should have offered to cover the wages bill for non management employees and added a bunch of apprentices on the assembly line.
    That way the taxpayer would have gotten a return for that money by keeping people in jobs and training people who would be collecting dole.
     
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  16. zoenryan

    zoenryan Member

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    Just think about this - Years ago you were either Holden or Furd - Footy or Football - Meat pie or Choko roll, Then along came Toyota.
    Toyota proved you could manufacture cars in Australia and make a go of it - why - Strong effective management .
    Point is - in a few years time Holden will be just a distant memory whereas Toyota and others will still be going strong. But - who will proudly identify with say - Mazda - or Kia!
     
  17. VS 5.0

    VS 5.0 Well-Known Member

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    Never mind the squillions that Govco spends subsidising other industires though ?

    Property and energy, I am particularly looking at you.
     
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  18. vc commodore

    vc commodore Well-Known Member

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    Holden stopped exporting for a while, because their build standards were below par with the rest of the world....Around 93ish, Holden added in or upgraded the paint plant to help them compete on the global front....Must have worked to a point, as they did start exporting a few years later.

    As for problems with VE VF Commodores.....Every new car has issues....Fords, Toyota Kia etc etc....It's more the case of do we research every make and model of car to find out what problems come about? Doubt it very much.....Geez, I can remember about 10 years ago, Toyota had a massive recall on Hiluxes to fix an idler arm issue, that extended back 10 years or more of Hiluxes. Any one know about that?

    Only time will tell if Holden rebound back in this country.....Think back to when Toyota, Datsun/Nissan entered the country....They were considered the biggest POS'S around...And that's only naming a couple off the top of my head....Now look at them...One can only hope they do
     
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  19. losh1971

    losh1971 Well-Known Member

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    i honestly think Holdens rebadging over the years have done them no favours and possibly the worst mistake they have ever made. I mean rebadging a Daewoo and calling it a Holden was clearly a poor choice. That is where I think other car makers have done better by actually making what they sell. I think the rebadging partnerships have just added to Holdens poor rep in recent years. I mean Daewoo, GMH what were you thinking?????
     
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  20. VS 5.0

    VS 5.0 Well-Known Member

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    Mark up !!
     

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