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Holden's Best Month In More Than 21 Years

Darren

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Holden has rounded off the first half of 2004 with its best monthly sales result since December 1982 and leadership in the passenger and light truck segments.
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Holden sold 17,502 vehicles during June led by its barnstorming light commercial range which reached an all-time high of 5354, now 38 per cent higher for the year to date than 2003.
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Rodeo headed the charge with an all-time monthly record of 2553 sales, closely followed by 2216 Ute range sales.
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Holden has now sold 88,381 vehicles during 2004, almost 2000 units higher than in 2003, for overall market share of 18.7 per cent behind Toyota at 21.3 per cent.
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Holden Sales Director, Megan Stooke, said Holden&rsquo;s first half result was pleasing given the fierce competitiveness of the marketplace.
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Ms Stooke said Holden had been able to progressively build on its passenger car strengths with light commercial and all-wheel-drive capability.
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She said Holden&rsquo;s launch program for 2004 was all based in the second half, providing the drive for even stronger performances towards the end of the year.
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'The market is running at record pace and everyone is working hard to ensure we have cars available for buyers' Ms Stooke said.
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Commodore had its strongest month for the year with 7746 sales and now leads its nearest large car rival by more than 5000 units or almost 15 per cent.'
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'Astra and Barina also had their best months for 2004 with 2756 and 646 sales respectively and Caprice completed a record first half. However, these sorts of records will need to keep falling to keep pace with the market for the rest of the year.'
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'Holden is currently forecasting 950,000 for the market although tariff reductions in January 2005 may have a dampening effect in the second half of 2004.'
 
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