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Holden today strengthened its position at the premium sports end of the ute market by introducing an all new SS V model to its VE Ute range.
Reflecting the trend towards premium performance products, VE SS V Ute offers enthusiasts an exciting level of high-end performance, comfort and style.
Features include 19-inch alloy wheels, projector headlamps, Bluetooth phone connectivity and a 150 Watt premium audio system. It is the first locally-built ute to offer the acclaimed accident avoidance system (ESP®) and dual zone electronic climate control as standard.
Other highlights include sports car ****pit-style interiors, with new rear T-panel, hero colour-keyed instrument panel and cluster, centre console sports gauges, large colour screen multi function display, full map satellite navigation availability, leather-faced seat trim and sports profile leather wrap steering wheel.
Power comes courtesy of Holden's 6.0-litre Generation IV V8 engine which delivers 270kW of peak power and peak torque of 530Nm, teamed with flagship six-speed automatic or six-speed manual transmission.
"We introduced the new V Series on VE sedan as a way of offering customers extra value and features normally only available on special editions," Holden's Executive Director Sales, Marketing and Aftersales, Alan Batey said.
"The response from the market was overwhelmingly positive so we've decided to extend the V Series to the ute range.
"Sports models traditionally account for the major percentage of Holden's sales in this segment so we have increased our mix for VE from two to three sports variants, starting with the SV6 and moving up through to SS and now the new SS V.
"Each model takes a step up in terms of features and performance with the new SS V the ultimate hero of our ute range.
"At the same time we've improved our entry level offering for fleets and business customers with the new Omega model.
"Omega offers more storage space and flexibility than Holden's previous entry level ute. We have also introduced a range of new standard features including ESP® and dual stage airbags.
"Our customers now have more choice, more flexibility and more features as standard. They can find the ideal ute to match their work and lifestyle needs at a value for money price," he said.
Omega Ute offers two variants of the advanced 3.6 litre Alloytec engine. The Alloytec V6 teamed with the four-speed automatic delivers peak power of 180kW and peak torque of 330Nm.
The six-speed manual Omega offers the High Output Alloytec engine, delivers peak power of 195kW, peak torque of 340Nm and has a dual exhaust system.
SV6 has the High Output Alloytec V6 matched with five-speed automatic transmission, 18-inch wheels and dual exhausts. Standard features include sports facias and sports suspension.
The traditional sports ute, SS, provides the step up to V8 power and performance. Standard features include quad exhausts, Bluetooth phone connectivity and six disc CD player with MP3 compatibility.
All models have the option of satellite navigation and all are telematics capable.
Recommended Retail Pricing
(Excluding delivery and government charges)
Omega (6-speed manual) V6 $30,990 with air conditioning
Omega (4-speed automatic) V6 $30,990 with air conditioning
SV6 (6-speed manual) V6 $35,990
SV6 (5-speed automatic) V6 $36,990
SS (6-speed manual) V8 $39,990
SS (6-speed automatic) V8 $41,990
SS V (6-speed manual) V8 $44,990
SS V (6-speed automatic) V8 $46,990
Leather smart pack (SV6 and SS) $1,250
Source - Holden Media
Reflecting the trend towards premium performance products, VE SS V Ute offers enthusiasts an exciting level of high-end performance, comfort and style.
Features include 19-inch alloy wheels, projector headlamps, Bluetooth phone connectivity and a 150 Watt premium audio system. It is the first locally-built ute to offer the acclaimed accident avoidance system (ESP®) and dual zone electronic climate control as standard.
Other highlights include sports car ****pit-style interiors, with new rear T-panel, hero colour-keyed instrument panel and cluster, centre console sports gauges, large colour screen multi function display, full map satellite navigation availability, leather-faced seat trim and sports profile leather wrap steering wheel.
Power comes courtesy of Holden's 6.0-litre Generation IV V8 engine which delivers 270kW of peak power and peak torque of 530Nm, teamed with flagship six-speed automatic or six-speed manual transmission.
"We introduced the new V Series on VE sedan as a way of offering customers extra value and features normally only available on special editions," Holden's Executive Director Sales, Marketing and Aftersales, Alan Batey said.
"The response from the market was overwhelmingly positive so we've decided to extend the V Series to the ute range.
"Sports models traditionally account for the major percentage of Holden's sales in this segment so we have increased our mix for VE from two to three sports variants, starting with the SV6 and moving up through to SS and now the new SS V.
"Each model takes a step up in terms of features and performance with the new SS V the ultimate hero of our ute range.
"At the same time we've improved our entry level offering for fleets and business customers with the new Omega model.
"Omega offers more storage space and flexibility than Holden's previous entry level ute. We have also introduced a range of new standard features including ESP® and dual stage airbags.
"Our customers now have more choice, more flexibility and more features as standard. They can find the ideal ute to match their work and lifestyle needs at a value for money price," he said.
Omega Ute offers two variants of the advanced 3.6 litre Alloytec engine. The Alloytec V6 teamed with the four-speed automatic delivers peak power of 180kW and peak torque of 330Nm.
The six-speed manual Omega offers the High Output Alloytec engine, delivers peak power of 195kW, peak torque of 340Nm and has a dual exhaust system.
SV6 has the High Output Alloytec V6 matched with five-speed automatic transmission, 18-inch wheels and dual exhausts. Standard features include sports facias and sports suspension.
The traditional sports ute, SS, provides the step up to V8 power and performance. Standard features include quad exhausts, Bluetooth phone connectivity and six disc CD player with MP3 compatibility.
All models have the option of satellite navigation and all are telematics capable.
Recommended Retail Pricing
(Excluding delivery and government charges)
Omega (6-speed manual) V6 $30,990 with air conditioning
Omega (4-speed automatic) V6 $30,990 with air conditioning
SV6 (6-speed manual) V6 $35,990
SV6 (5-speed automatic) V6 $36,990
SS (6-speed manual) V8 $39,990
SS (6-speed automatic) V8 $41,990
SS V (6-speed manual) V8 $44,990
SS V (6-speed automatic) V8 $46,990
Leather smart pack (SV6 and SS) $1,250
Source - Holden Media