Probably a bit harsh calling it unknown. The company has been in the US for a fair time, has rave reviews. This isnt just off the shelf. The software has been custom engineered to work with the VF, something only a $3000 Alpine can do...with less features and also no HUD integration. This has DAB+, Multiple GPS apps, Carplay (now wireless option), reverse camera integration with moving lines (I have to pay to get this added to my S1 Calais according to Holden) and the ability to install a nice app to make it look pretty good. I will await peoples reviews, but all their previous models have had 1000's of rave reviews. I have my fingers crossed. I agree it would be nice if they released the model of the head unit hey have modified, but I understand why they wouldn't as well.