Commodore Advertising by GMH .. over the years

[Smitty]

interesting (for once) article in Drive.. on advertising of the Commodore by GMH from VB to VF in
How the Holden Commodore was sold to the Australian public

How the Holden Commodore was sold to the Australian public

From fury and safety to world-class pretensions, when it came to advertising the Holden Commodore, GM-H's marketing team tried it all.

www.drive.com.au

 

[Dayvo]

I remember when I was working at
GM-H in Dandenong. There was posters plastered all over the place advertising the Sunbird. There was never any pics of it just a big spiel about "the new Sunbird is coming " we were thinking maybe it's an Aussie version of the Firebird or something. Boy were we pissed off when we found out what it really was.

 

[figjam]

My favourite (but pretty crap images now) ...........

.......... Torana vs Corvette.
Helped to convince me to buy a LH, but I couldn't afford to insure a SLR5000, so a SLR3300 just had to be nearly the ducks nuts............. wrong

 

[Derekthetree]

Interesting read for someone who never saw any of the advertising really.

Nice to see my car at the end (albeit red) at the end.

 

[Smitty]

I remember when I was working at
GM-H in Dandenong. There was posters plastered all over the place advertising the Sunbird. There was never any pics of it just a big spiel about "the new Sunbird is coming " we were thinking maybe it's an Aussie version of the Firebird or something. Boy were we pissed off when we found out what it really was.

yeah.. the all NEW Sunbird with the wow exciting 1.9l black OPEL engine
totally underwhelming that!

 

[figjam]

This sort of advert would be soooo incorrect now ............

Not a cup holder, infotainment screen, or dubiously pretty young person to be seen.

 

[vc commodore]

I remember going to the Holden factory when it was operating in Brissy and they were building Geminis.....Remember a fella in the boot, tweeking things with a rubber mallet....

 

[lmoengnr]

I remember going to the Holden factory when it was operating in Brissy and they were building Geminis.....Remember a fella in the boot, tweeking things with a rubber mallet....

A trunk monkey?

 

[vc commodore]

A trunk monkey?

Might be the equivilant of someone coming out the closet with their sexuality, except they were at work.....The mallet was there just in case the person in the boot got offended...

Of course these days, saying such things can get you in a bit of strife... So I'll stick with your explanation

 

[Ginger Beer]

interesting (for once) article in Drive.. on advertising of the Commodore by GMH from VB to VF in
How the Holden Commodore was sold to the Australian public

http://[URL]https://www.drive.com.a...-commodore-was-sold-to-the-australian-public/

[/URL]

Spell check on the VX SS brochure, LOL