monaroCountry
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in my view, holden face some major problems with the VE and as has been said its based around fuel pricing. people are moving away from big cars and engines, not just in australia but in countries like the US as well.
this is not rocket science, their market is shrinking. as fuel prices are unlikely to ease and probably will get worse, the problem will only get bigger for them.
Fuel prices have indeed risen. North America have gone to the Ethanol route (E85) and have looked at the example set by Brazil. GM has a very health and advanced E85 program, so does Holden - they supply Brazil with E85 Omega Commodores. Toyota and other Japanese/European manufacturers have gone to hybrids and diesel. IMO Diesel is a stop gap measure and still relies on foreign oil producers (not good).
In Australia I hope that LPG would be the dominant response. Holden and Ford already have factory vehicles with LPG. I’m mystified why the media have not promoted LPG as an alternative. They continually side with the Japanese (electric) and the Europeans (diesel).
Really shows their snobby attitude of anything European = good, anything Japanese = good and anything Australian = bad.
Since we're off in a tangent, if the loss of sales due to various factors (eg fuel price, etc) won't kill the local car industry, I think China may lol, but seriously, the car industry in China is growing and growing and is currentliy massive. They can produce cheap and somewhat 'decent' car, which I feel may steal sales away from the locals, and if this occurs, effectively lowering the profit from local sales of Holdens. We will of course, have to wait as time will tell if the Chinese manufacturers make a dent in the local industry.
China has been the savior for Holden and GM. Holden now supplies China with 3.2L/2.8? statesmen (as Buicks). GM is also a dominant maker in China. Chinese cars would most likely be a challenger in the cheap car segment. Toyota, Kia’s, and Hyundai’s would be in big trouble.
as parts makers pack up and go home to china or wherever, the viability of the local car making industry reduces. this is already happening to some degree and if one of the 4 locals closes down, there will be a knock on effect.
secondly ford and GM are pretty close to going under, their stocks are virtually junk on the market. mitsubishi isn't that much better. the only really strong company of the 4 locals is toyota. their local operation cannot survive on its own as a manufacturer, in fact toyota has recently restructured its australian operation with an emphasis on R&D rather than designing and building the local camry/aurion.
With the current attitude of Australia = Bad and Japanese and Euro = Good it was never a surprise. Look at the British example, look who owns Jaguar.
GM are not going to go under, they are simply way to big to have that happen.
GM’s problem are not their inability to sell cars but with their overly generous workers agreements (especially health benefits). GM has started turning this around. Toyota on the other hand have experienced many recalls.
As for R&D of Australian manufacturers for world programs, Holden would have by far the largest role (of the 4 manufacturers). Holden has the 3rd biggest design facilities in GM, have their own engine plant and also responsible for developing the Zeta platform (in the VE commodore) which is now known as GM’s global RWD architecture. GM and Holden have invested a far larger amount of $$$ in Australia than Toyota, Ford and Mitsubishi.
Camry survives because of its strong exports. Locally Holden is the stronger of the two, in both export (especially the VE) and satisfying local demands.
to get to 1 billion over 5 years, they'd have to add $334 to every commodore sold. Yet the price has dropped since the VZ... go figure
Easier and cheaper manufacturing. Also the global RWD platform.