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Holden is taking its message to the skies of South Australia for the next three weeks on a massive airship boasting a television screen able to be viewed from up to a kilometre away.
The Holden Airship stretches across 54.3 metres and stands 16.8 metres tall, making it longer and taller than the current generation of Boeing 737 airplanes.
The Airship will visit Holden dealerships across regional South Australia and metropolitan Adelaide as part of the VE Commodore promotional campaign around Australia.
The airship screen is 21.3 metres wide and 9.1 metres tall, lit by 369,600 light emitting diodes (LEDs) and is designed specifically for viewing from ground level. Diagonally, the screen measures 914 inches.
The Airship, which is filled with approximately five million litres of helium, has been used exclusively by Holden for the launch of the billion-dollar VE Commodore range since July.
The Holden Airship can accommodate up to six crew, who are housed in an 8 metre by 6.2 metre gondola. The ship can fly up to speeds of 84 kilometres per hour.
GM Holden Marketing Manager, Large Cars and SUVs, Philip Brook, said that being able to incorporate the Holden Airship into the launch of the VE Commodore proved perfect timing.
“The launch of the all new VE Commodore, our first billion dollar car, is a huge event and we needed to make an equally huge impression for its launch,” Brook said.
Being the first to secure the Airship worldwide has been a marketing dream.”
My Gary Walsh of the Lightship Group, developers of the Airship, is confident the technology used on the ship’s screen will impress the Australian public.
“Until now, Airships and blimps have only been able to screen animation or basic graphic displays. The Holden Airship is the first to use the technology, allowing television footage to be broadcast on the Airship screen. We anticipate the response from Australians, who will be the first audience worldwide, will be very favourable.”
Source - Holden Media Web Site
The Holden Airship stretches across 54.3 metres and stands 16.8 metres tall, making it longer and taller than the current generation of Boeing 737 airplanes.
The Airship will visit Holden dealerships across regional South Australia and metropolitan Adelaide as part of the VE Commodore promotional campaign around Australia.
The airship screen is 21.3 metres wide and 9.1 metres tall, lit by 369,600 light emitting diodes (LEDs) and is designed specifically for viewing from ground level. Diagonally, the screen measures 914 inches.
The Airship, which is filled with approximately five million litres of helium, has been used exclusively by Holden for the launch of the billion-dollar VE Commodore range since July.
The Holden Airship can accommodate up to six crew, who are housed in an 8 metre by 6.2 metre gondola. The ship can fly up to speeds of 84 kilometres per hour.
GM Holden Marketing Manager, Large Cars and SUVs, Philip Brook, said that being able to incorporate the Holden Airship into the launch of the VE Commodore proved perfect timing.
“The launch of the all new VE Commodore, our first billion dollar car, is a huge event and we needed to make an equally huge impression for its launch,” Brook said.
Being the first to secure the Airship worldwide has been a marketing dream.”
My Gary Walsh of the Lightship Group, developers of the Airship, is confident the technology used on the ship’s screen will impress the Australian public.
“Until now, Airships and blimps have only been able to screen animation or basic graphic displays. The Holden Airship is the first to use the technology, allowing television footage to be broadcast on the Airship screen. We anticipate the response from Australians, who will be the first audience worldwide, will be very favourable.”
Source - Holden Media Web Site
