Calaber
Nil Bastardo Carborundum
- Joined
- Nov 29, 2007
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- Lower Hunter Region NSW
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- CG Captiva 5 Series 2
I think it's pretty clear that the target audience is in metropolitan Melbourne (and the outer suburbs of the other Australian capital cities).
And the point of that would be?
I agree with others who have said that advertising within Australia, in multilingual mode as they are currently doing, is simply saying to existing Australian residents "Look, see what we are doing?" ie point-scoring leading into the election. Like so many other commercials currently airing on TV. Education, Disability Insurance, (couple of others that escape me at present) - all designed not to inform Australians of how the schemes work, simply reminding the public that they exist. They are proudly shown to reinforce what the Government has done/is doing/will do. It's not illegal, unethical or immoral - it's politics 101. Either side would do the same thing under the circumstances. It puts the squeeze on the Opposition because they can only say what they will or won't do if they win the election and particularly in the case of the boats, steals Abbott's thunder. The government knows it's on a winner with the boats policy, Gonski and the NDIS. All policies have high social and public acceptance (Greens excepted, but who cares about them?)
The only things that can really stuff this up for the ALP is the timing of the election and Rudd Mk 2 turning out to simply be Rudd Mk 1 with a new set of clothes. If he takes too long announcing the election date, his gloss will start to wear off. It already has to some extent. Further, the boats policy is still in its infancy and hasn't had time to take effect. Rudd needs plenty of time, which he doesn't have, to have this policy work.