I have a book from the 70's called "The Gentlemen of General Motors" which was about the execs of GM during their boom.
Basically the execs were so narrow minded rather than asking what the consumer wanted they had a mentality of "We are GM, people will buy what we tell them to buy" (one exec actually said that line for line to the press).
That never really changed either, same with Holden etc. When the world wanted SUV's GM kept trying to push Sedans, Wagons etc rather than listening to the market, they did the same in the US and look what happened to half their portfolio during the GFC.
History is repeating itself with this move to go on their own for infotainment "We are GM, we'll set the benchmark for infotainment and the world can deal with it".