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HOLDEN has confirmed it will not introduce its all-important locally produced Cruze small car this year as planned, pushing back the launch by six months.
The company had originally planned to introduce the sedan in the third quarter of 2010, but said it always planned to introduce the hatch next March.
Now Holden has admitted that both vehicles will not hit showrooms until next March.
GM Holden chairman and managing director Alan Batey told GoAuto that it was just too hard to launch the local sedan before the hatch.
“We would have to run out the imported car and introduce the new one, then we would have Christmas, so we train people up and then we go on holiday then they come back and we have these things going on,” Mr Batey said.
“We thought, this just doesn’t make sense; let’s train the people up, let’s get Christmas out of the way, get them back and close the gap between the four (door) and the five (door).”
When asked why the decision to release both cars at the same time wasn’t made earlier, Mr Batey indicated other factors influenced the decision.
“The car went off better than we expected, so we are outselling our forecast. And secondly we have other programs, such as the (export) police car program coming, so for engineering resources we have other things we are trying to do.”
Holden 2011 Cruze - Holden confirms Cruze delay | GoAuto
The company had originally planned to introduce the sedan in the third quarter of 2010, but said it always planned to introduce the hatch next March.
Now Holden has admitted that both vehicles will not hit showrooms until next March.
GM Holden chairman and managing director Alan Batey told GoAuto that it was just too hard to launch the local sedan before the hatch.
“We would have to run out the imported car and introduce the new one, then we would have Christmas, so we train people up and then we go on holiday then they come back and we have these things going on,” Mr Batey said.
“We thought, this just doesn’t make sense; let’s train the people up, let’s get Christmas out of the way, get them back and close the gap between the four (door) and the five (door).”
When asked why the decision to release both cars at the same time wasn’t made earlier, Mr Batey indicated other factors influenced the decision.
“The car went off better than we expected, so we are outselling our forecast. And secondly we have other programs, such as the (export) police car program coming, so for engineering resources we have other things we are trying to do.”
Holden 2011 Cruze - Holden confirms Cruze delay | GoAuto
