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I think the Biggest problem that Holden has, Is the product they are making no longer suits the market.
If we look back to the 70's at the start of the energy crises, Holden was making the HQ - HZ series. Sales dropped off because the car was to large, and cost to much on fuel.
The Holden Torana's sales surpassed the the larger bodied car.
Then we look at the release of the VB - VL Commodore, Were Holden took back the market lead with a smaller compact but still roomy fuel efficient car.
Holden then drop the marginally smaller Torana from is line up through dwindling sales in faviour of the slightly larger smarter looking Commodore package.
Then we look at the VN - VS series, A somewhat larger car than the VB - VL series with a better more powerful, better fuel economical engine/trans package.
Then we look at the VT - VZ series, A somewhat larger car again than the VN - VS series, with no real improvement in economy or power from the previous model.
Then we look at the VE series, An even larger car again than the VT - VZ series, with no real improvement in economy or power from the previous model.
The Mazda 3 leads the way with the higher market share of new car sales, and Holden management is asleep at the wheel again.
What Australians want and need in today's motoring market is a smaller sized rear wheel drive car with a powerful and economic engine/Trans package.
Holden say they have a small car package with the Cruze. But The main stream Aussie Holden buyer doesn't want a small 4 cylinder Chinese front wheel drive.
If Holden wants to stay in business as a serious automotive manufacturer in this country it need to adapt to what the market wants.
Bring back the Torana. A smaller car with a roomy modern interior, with a twin turbo 3.2 liter engine with unsurpassed fuel economy and power.
Whats so hard about that Holden You already have the car that the major 1.2 kid Australian motoring public want. Its currently sold as a SAAB.. Just make the bloody thing for the aussie market and all will be well.
Zapp
It's a major disappointment!
My thoughts go out to the people who are about to be shafted.
Dave