I see first hand the numbers Ford, Toyota and Mitsubishi bringing in from Thailand. People are moving towards dual cab utes because they have the functionality of a 4 door and a bigger cargo hold area than their current sedans/wagons. The numbers for retail purposes only show that.... Your telling me if Ford bring the V8 Mustang and F150 to Australia (which I have been told is on the cards) Aussies won't buy them because we want small fuel efficient cars. Pffftt yeah right
Please, feel free to present this first hand data you have.
For the rest of us playing along at home, here is the sales data for the 2013 calendar year, up to November:
Toyota Corolla – 39,794*
Mazda 3 – 38,060*
Toyota HiLux –36,457
Hyundai i30 – 28,035*
Holden Commodore – 25,218
Holden Cruze – 22,959*
Nissan Navara – 22,177
Mitsubishi Triton – 21,491
Toyota Camry – 21,326*
Ford Ranger – 20,111
I have put an asterisk next to the small cars. And I have left the utilities in there even though I maintain that those vehicles are purchased because they are needed by the buyer for their load carrying capacity, thus are in their own market since those buyers are unable to purchase a small car.
Now, tell me again how Australians want big "cars".
I do agree that the dual cab variants are in high demand, for buyers looking for a ute, because they can also be used as a family car. But it's not the other way round where people looking for a 4 door car will decide to get a ute because the cargo area is attractive. If they wanted that, they would get a small SUV at most and not a Ford Ranger.