Commodore Name Sentenced To Death

[Grennan]

Former Holden boss Mike Devereux to kill Commodore name when local production ends in 2017 | News.com.au

HOLDEN is poised to kill the Commodore name once local production comes to an end in 2017 — and the man in charge of the decision is the same person who vowed to save it: former Holden boss Mike Devereux.

The decision comes as the next generation large car to replace the Commodore is now expected to come from Europe not China.

Holden is pleading with General Motors executives to keep the Holden name because it is so iconic, but the request has fallen on deaf ears.

A Holden insider told News Corp Australia last year the switch to Chevrolet could happen if General Motors believes the Holden brand image has been damaged by the shutdown of its factories.

“The amount of money we’ve spent trying to defend the Holden brand to Detroit is ridiculous,” the insider said.

“But when executives from North America come out to Australia, they take photos of Chevrolet badges that people have fitted to their Holden (cars), and use that against us.”

Well, we all kinda had a feeling this would happen. Brand loyalty is gone for most people at this point and brand loyalty in the end makes up a small portion of sales so I cant see a reason not to change the name.

The big in bold makes me laugh though. Now we have someone to blame!

 

[Hoska91]

This makes me sad, but also excited to see what they're replacing it with.

talks atm seem to believe that the car market will boom with a lot of variety with Dodge poised to bring in challenger and charger models to go against the mustang.

I know they were talking about a fwd large car replacement for the Commodore...which i hope doesn't happen.

 

[VRSenator065]

So does that mean that the first thing we will do to bogan up the new Chev's is put a Holden badge on them

 

[PIR4TE]

This makes me sad, but also excited to see what they're replacing it with.

talks atm seem to believe that the car market will boom with a lot of variety with Dodge poised to bring in challenger and charger models to go against the mustang.

I know they were talking about a fwd large car replacement for the Commodore...which i hope doesn't happen.

Nah, I don't think we will be disappointed with the Insignia**, sure Eco pissweak FWD that's the base model, SS version is 4wd turbo and HSV is looking at twin turbo and some other hop-ups.

**Note to self: register JustInsignias.com.au

 

[mpower]

I'd rather see it die than end up a joke.

RIP GMH

 

[commodore665]

Meh , as the article states the Commodore name had its origin in Germany on the Opel , so its hardly an Australian icon , unlike the Holden name , which is .

 

[monkey]

If its not made here dont use the iconic name. Im not old enough so can someone tell me, did people care that much when the kingswood ended production? Keeping in mind it wasnt this easy to communicate. Its more about no more aussie built cars. Every new car we buy will profit another country.

 

[vl_nick]

If the replacement large car in the GM range from 2017 is FWD I don't want it called a Commodore, it would be sacrilege to the Commodore name to be on a FWD. When the RWD Commodore is retired, the name should be too.

 

[Ian Johnston]

I just see everyone flocking to the wreckers, scouring Ebay, just to stock up on Commodore badges.:smoking:
New collectors item IMHO:rofl2:
I have gone off the Holden/Commodore thing lately, plenty of better cars on the market IMHO.

 

[Reaper]

TBH if there is no large (or even medium) RWD sedan then kill it. Without the Commodore name plate I suspect the "Holden" brand as we know it's days are numbered. Start getting used to the idea of GM dealerships with Chevrolet/Opel and possibly Cadillac sub brands.