I think you're underestimating the size of the moron & bully markets. Unless Ford, Chrysler &/or GM start importing their overpriced thirsty ugly road-bullies, I reckon there'll be a market big enough to keep HSV going. They don't necessarily have to focus on cheap poorly-made junk base vehicles like Ram, Camaro & Canyonero either; eg. I wonder if they'd be able to do M5 wagons & sell enough to be worthwhile?
I wouldn't want HSV to touch my brand new M5 - BMW's M Division do a good enough job as it is and if you want to spend more then buy the Competition Edition.
Or if you want tuner action then a company like Dinan are world known and their upgraded M cars are already sold through part of the BMW dealer network.
Plus I seriously don't believe the people interested in shelling out $200k plus for a BMW would want to pay extra to have a 'Bogan' symbol associated with their car.
Disclaimer: I'm not saying HSV are 'Bogan' but a lot of higher end German car buyers do think that way.
HSV really need to get a performance car to market to rival the Mustang on price if they wish to sell in numbers.
It's there small volume high price strategy that's possibly keeping them in business but that can be risky if the competition changes.
An affordable performance sedan for the family to replace the XR's and SS would be a welcome addition to the market.
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