commodore665
expat Saffa
- Joined
- Dec 30, 2011
- Messages
- 2,845
- Reaction score
- 2,270
- Points
- 113
- Age
- 54
- Location
- New Zealand via Cape Town
- Members Ride
- 2005 SV6 & Alfa Romeo 156 V6
Korea's no Thailand; it's more like Japan these days, where people get paid a decent wage etc etc. Their main cost advantages c/f Aus these days would be volume (no OS head office limiting sales potential) & government commitment.
And don't forget that a $60k Redline would cost very little more than a $35k Evoke to build.
And in the same way, the $60k GT would cost SFA more to build than the $49k V6 Si, let alone the base 2L (unpriced as yet, but probably just under $40k).
Pricing is a big game, the company itself has to make money & everything has to be priced "correctly" across the while range ... a Stinger has to cost more than an Optima, but less than a Genesis. Additionally you can't underprice something too much in the market or people consider it to be **** just due to price; but you also can't overprice as nobody will buy it.
Dunno, AU$60k seems about right for something with higher-than-Redline equipment, which isn't quite as big but still seats four, is RWD, which won't be as refined as a BMW 5 or Benz E, and which should hopefully have Kia build-quality & reliability. Without Falcodore in the market, it's really only Hyundai's lack-of-reputation that's got it priced as relatively-low as it is, IMHO.
cast your mind back to the 1980's when the truly woeful Hyundai Steller and Pony's were released on a unknowing public, they were horrid in every sense of the word , nowadays , Korean cars, like Hyundai , Kia have improved immensely , even Daewoo , who are getting better , all the time , will no doubt have an impact as models progress .