Holden17
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Not bagging your suggestion but ‘Mondeo hasn’t set the world on fire’ is an understatement..Ford sold 18 last month and I think from memory that has been typical of recent months...why bother?Different approach here. How might the ZB have fared if it had been launched a few years back, as an Insignia, instead of the Malibu? Now, there's a Holden that really flopped. The Insignia would have affected VF sales, but might have fared better against the Camry etc, with VF remaining for the large sedan market. Ford did it with the Mondeo. I know the Mondeo hasn't set the world on fire, but the VF outsold the FG. The original Insignia didn't sell well but it was overpriced. Perhaps if it could have sold alongside the VF, at the right pricing, perhaps even replacing the Evoke, it might have had a chance of establishing itself before the VF died. We'll never know.
Selling an Insignia alongside the VF may have been worth a try but probably only with a very concerted advertising campaign...even then I couldn’t see it taking sales from the Camry for example and would probably have more likely taken a handful of sales away from the VF.
I think it would have been pretty much like Toyota trying to convince Australia that the Avalon, Aurion etc were full size realistic family alternatives to the Commodore and Falcon...not often Toyota fails with their marketing but their push on this theme over the years failed miserably.