It's the brand image that's doing that. Notwithstanding the loss of the locally built Commodore, Holden's product range in terms of quality and how they drive are in the best spot they've been in a very long time. Reliability in general is well up and all of their vehicles actually drive very well against the competition.
I would tend to agree.
The increased sales of V8 cars for VF2 was a bit of an artificial thing, a bunch of people getting in before the chance to get a V8 Commodore went away. So for 80%-ish of what was the normal market for a Commodore, the ZB is a better car.
Equally Noxious is a considerably better thing than Craptiva ever was.
The US made Acadia POS gets pretty good reviews in it's market segment, yet sales figures don't seem to be setting the world alight. This is a big shame, because POS's like this are a huge cash-cow for just about everyone else.
Ignoring the Chinese-made one (which I think they've now dropped anyway?), Astra is probably the best small-mid family car they've had in that segment in 20 years.
Colorado is a dual-cab ute & looks large. To sell in that segment, you only have to be overpriced & oversized & lumbering, which Colorado does to a 'T'.
Their small-Daewoo sized stuff is a bit terrible; you'd be tempted to say stuff that size ONLY sells on Price Price Price but I don't know how true that really is, SB and XC Barinas for example had a bit more zing than the offerings from other manufacturers at the time.
Having said all of that … I think that you do need to have at least one product which is the best (or at least equal-best) in it's segment, for that milkshake to bring
all the boys to your yard. And I don't think anything they sell is that good; it's just "not bad".
Probably the only thing they sell that's probably best in it's segment is the Commodore, and it's the vibe/Mabo that's stopping those from selling IMHO.