Did you happen to see ‘Holden:End of the Road’ on the ABC last night?... The only one who showed no real passion towards the brand (but still made sense with what she said) was the Economist..but then she openly admitted to seeing vehicles as a commodity that you buy at lowest price possible with the sole objective of getting from A to B.
Missed the show
Could it be that this economist doesn’t have any dealings with Porsche or any other performance or supercar brand for that matter, which some may say are poor A to B cars but excel by other measures
In fact, her A to B mindset would commoditise a product and have inhibited Porsche itself from improving the manufacturing efficiency and bringing the world the Boxster., without which Porsche would almost certainly have gone down the gurgler. Luckily some new blood was brought in which from Toyota and with the Boxster help they’ve been going from strength to strength. Could it have been just a small mindset realignment that saved them?
It’s anyone’s guess what could have happened to Holden had GM had a small mindset realignment and decided Holden would be the RHD performance capital of the world... and the Commodore could have lived on...
or not...