Being from NSW I am yet to see this ad, but I could imagine what its like. The government seems to be using these shock tactics a lot, they've done it for road safety, drugs and smoking here. My opinion is a bit divided, I'm all for it if it works, but I also have the attitude of why should I have to see that I'm very squeemish and theres one smoking add they play here that makes me physically feel sick which annoys me because I have never had a smoke in my life. Another issue would be the fact that young kids may see the ad, I sure as hell wouldn't want my 5 year old watching something like that it would give the poor kid nightmares.
I don't know what the solution is, If it works great, but at what cost dont want everyone in QLD getting nightmares over an ad. Maybe they could make a scheme where if u get booked for speeding, dui, neg driving etc.. u have to go and watch movies like this ad and real crash and ambulance footage, that way they would really be reaching their target audience and sparing the rest of us responsible drivers.......