Is it a Holden ? No it's a Chevrolet !

[CSP]

Doesn't make it a good reason.

If you don't like it, don't read it.

LOL +1

This argument will go until the end of time.

 

[davey g-force]

Doesn't make it a good reason.

If you don't like it, don't read it.

It's a bit late once I've already read it lol!

I joined this thread because it was originally about Holden potentially exporting the Commodore to the States as a Chevrolet.

...Not about why Australian Commodore ownwers shouldn't put Chev badges on their cars - that's been done to death.

 

[soop]

So, instead of continuing a discussion, we should just let the thread die?

Bugger everyone else who's enjoying the discussion.

 

[Decicrate]

Hmmm is that a CHEV badge I see on the front of that left hand drive Holden????

 

[CSP]

Hmmm is that a CHEV badge I see on the front of that left hand drive Holden????

Yes it is. And it's old news.

 

[1TUFVS]

The reason people would want to put a Holden badge onto a Holden built car in the US or some other Holden export market is easy to understand, because the Holden brand is virtually unknown overseas and the Holden insignia is individual and distinctive. Generally, with a few minor exceptions, Holdens have been sold overseas as Chevs, Pontiacs or Vauxhalls, so badging them as Holdens adds to the interest of the car for enthusiasts. It also makes sense because that's what the car really is - a Holden, not a Chev, Vauxhall or Pontiac.

However, putting Chev or Vauxhall (or Buick or Nissan) badges on a Holden in the Australian market doesn't work because all of those brands have been marketed here for years and are well known. There is no rarity or enthusiast interest or support for doing so. In addition, the car is actually a Holden, with only the engine originating from another manufacturer.

Hit the nail on the head.

I agree with soop, let it die.

 

[tHe_sTiG]

Why wont Holden export their Commodores as a "Holden Commodore" ? Why is the car sold under a different brand name in different countries? Here in the Middle East, it's a called a Chevrolet Lumina, chev badges and all. To be honest I knew nothing about the Aussie car until I did a research on my VZ Commodore, and that's when I was introduced to Holden.

 

[CSP]

Why wont Holden export their Commodores as a "Holden Commodore" ? Why is the car sold under a different brand name in different countries? Here in the Middle East, it's a called a Chevrolet Lumina, chev badges and all. To be honest I knew nothing about the Aussie car until I did a research on my VZ Commodore, and that's when I was introduced to Holden.

You just answered your own question.

 

[RazzaCaine]

You just answered your own question.

no he didnt, he made a couple of questions and a couple of observation statements, he didnt actually answer his questions though.

to answer the question, an idea i have is that in australia holden is a trusted brand, in america and the middle east chevrolet is a trusted brand. it makes sense for holden to sell the commodore as a chevrolet in america and the middle east as it is being sold through an already trusted brand. if holden set up overseas they would have to build up trust with the market before sales would really pick up, plus they would have to deal with all the financial costs of opening up a new business overseas when they can just use chevrolets resources. plus chevrolet, holden etc are all just sister companys under the gm brand so really theyre all the same company in a way. thats my 2c

 

[CSP]

Errrr, yes he did...

"To be honest, I knew nothing about the Aussie car......."

THAT'S why it's not sold as a Holden. Unknown (and therefore untrusted) brand, especially in places like the USA. Hence the known brand, Chevrolet is used.