Most Australians are aware of Coles supermarkets too. By your reasoning them sponsoring the program and having their brand flashed all over it is a complete and utter waste of money too. I bow to your superior marketing knowledge :bang:
You have no sense of perspective at all do you? When Coles advertises, it advertises products. It offers details of a product, the current apparently low price for a product, and hopes to lure you to their store with a specific purpose in mind. Obviously, while you are there, they hope you will buy other stuff as well.
When you see an ad for Coles, they don't just say 'come to Coles, we are the greatest shop in Australia' because that would be a complete waste of time. They offer specifics.
When you see Melbourne or Victoria being mentioned on Master Chef, do they offer specifics on what advantages Melbourne may have as a holiday destination, places that are awesome to go to, how much it cost to go there, etc.? I don't watch stupid shows like that, but my guess is clearly no.
I'm very aware of a little country called the USA. I guess you could say my 'awareness' is high, because they are mentioned daily on the news from both good and bad viewpoints. Simply hearing them mentioned regularly does not imbue me with the urge to fly over and visit however. Now if I saw ad campaigns advertising their various attractions, that might make a difference.
I'm equally aware of a state called Victoria, and a city called Melbourne. OK, I have already been there, but not as a tourist. I think its likely that a major percentage of Australians have done the same. That doesn't make multiple mentions of them any more useful in making them a holiday destination though. For that to be effective, I would need specifics. A destination and a deal.. 'Come to Mt Buller, here are some photos of the pretty snow, a few short videos of people skiing, and look at this price - much cheaper than Thredbo'.
Constant mention of a state which we all know about, with no specifics or special offers, on a show that is AFAIK only shown in Australia, will not 'sell' Victoria at all. Any money given to these shows would be much more effectively spent on a 30 second tv commercial showing specific attractions or deals.
It appears to me that you think 'marketing gurus' are infallible. Such a shame you think scientists are completely wrong on so many things, and economists know nothing either. If you agree with a viewpoint, everyone else is an idiot for not doing so. If you don't agree with a viewpoint then of course we are all idiots for believing it. This is evidenced by almost all your comments, and particularly in the way you appear to think its OK to say 'ffs are you stupid or do you just pretend' as you did a few posts back.
You tell me that I only offer stuff that supports my own viewpoint, but you only responded to a small portion of my last post, because you don't have a reply to the rest that would make you feel good. You have a very closed mind, yet you dare to accuse others of being stupid.
I retract my comment that 'You acknowledge when something doesn't support your argument'. You don't, you simply ignore it. Either that, or you attack people because they have a different viewpoint to yourself. Attack is the best means of defence?
I would like, just once, for you to say something like 'OK, on that point I am happy to concede'. It will never happen. You will attack, argue or ignore. You are never wrong.