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worst holden sales in 70 years

Discussion in 'ZB Holden Commodore (2018)' started by .05, Mar 5, 2018.

  1. Mike Litherous

    Mike Litherous Active Member

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    I don’t know why holden don’t offer the comaro and even the corvette. Every car company needs an aspirational model/s.

    They have definetly gone the wrong way in labeling the new offering “commodore”.

    Thier direct opposition Ford seems to be doing much better with the stratergy of not passing off a mondeo as a falcon and hope the public don’t notice. The mustang seems to be selling well and so does the ranger.
     
  2. Calaber

    Calaber Nil Bastardo Carborundum

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    The problem with the Camaro or Corvette is that they will only sell in small numbers and both will be identified as Chevrolets. Small numbers and a different make won't help to revive Holden's name or fortunes.

    Bragging about 24 different new models won't help either. The company needed to retain its Australian identity and character to have any hope of retaining buyer loyalty. The rot started when they ceased importing decent Euro small cars and replaced them with truly awful, old Daewoos. At the time, they said that the Euros couldn't be sold at a competitive price, yet they introduced the AH Astra alongside the Korean rubbish, and Ford stopped marketing badge engineered Mazdas and introduced new Euro Fords.

    I think Holden undermined buyer loyalty and their own credibility also by selling other unrelated models such as the Drover and Scurry which were two small Suzukis. The unsuccessful merger with Toyota saw a crazy arrangement of Holden/Toyota swaps. Is it really any wonder that Holden loyalty has copped such a flogging and doesn't seem to mean much anymore?
     
    Last edited: Mar 22, 2018
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  3. Brettly-2008

    Brettly-2008 Active Member

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    I know everyone keeps going on about how ZB looks like a Mazda, usually followed by "but the Mazda is better looking"... but I've never really been a fan of the overtly Asian styling influence of Mazda's 'Kodo' language or whatever it's called. The 6 has an awkward dip down toward the windscreen of the bonnet and a too-low boot lid and squinty-eyed tailights for my liking. While the proportions of ZB aren't as good as VE-VF I reckon it's better looking than a Mazda 6.

    Not replying directly to your post Forg, just using it as a segue way.
     
  4. mpower

    mpower Well-Known Member

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    saw a wagon and another sedan on the road. i can't ever picture myself in one.

    it has lost it's identity. VF is peak GM-H
     
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  5. DanielSS-V

    DanielSS-V Active Member

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    Well there is the issue of the product you are marketing. Many VE/VF customers will not buy this car (Holden knows that) and many who would suit this car will not buy anything with a Holden badge on it. Then there is the fact that medium size cars are a hard sell, no matter what brand is on the front grill. Finally the decision to brand the Insignia as a Commodore is at best contentious and at worst a marketing Titanic moment. You have to start asking if the advertising is just going to be pissing money away. I'll use the Ford Mondeo as an example. Do you remember a huge push on that? Nope? Thats because it just wasn't worth it. It has its market and thats just going to be that. Same with Insignia badged as a Commodore. There will be some limited marketing of the new Commodore and then it will fade away - much the same as the ZB model run.

    I expect most advertising to individuals will be by direct marketing. Phone calls from dealers, offers to keep the car over night for test drives and ZB's car keys thrown to customers if the bring their current cars in for service. It makes more sense. Even then we are talking a small number of sales to private buyers.

    The ZB is a fleet queen and thats its future sales in Australia.
     
    Last edited: Mar 25, 2018
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  6. Dirty Harry

    Dirty Harry Active Member

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    Holden has slipped to 10th place in the March sales figures:

    Still early days but "While the Commodore found 990 homes, the all-new German-built version made up just 516 units"

    Top 10 brands in March 2018

    Toyota — 18,878, down 3.9 per cent

    Mazda — 9723, down 7.2 per cent

    Mitsubishi — 8810, up 16.2 per cent

    Hyundai — 8443, down 3.0 per cent

    Ford — 6687, down 2.4 per cent

    Nissan — 6191, up 10.2 per cent

    Honda — 5586, up 79.8 per cent

    Subaru — 5195, up 3.8 per cent

    Volkswagen — 5137, up 0.3 per cent

    Holden — 5116, down 29.1 per cent

    https://www.goauto.com.au/news/vfacts/sales-2018/vfacts-holden-falls-to-10th/2018-04-05/71401.html

    http://www.news.com.au/technology/i...8/news-story/ad1ac141700b429db4ce651fd439cff0
     
  7. blackve76

    blackve76 Well-Known Member

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    Surprised at 990 new Commodore sales haven't seen one on the road yet.
     
  8. commodore665

    commodore665 expat Saffa

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    it might be fleet buyers that might save the ZB ,
     
  9. Smitty

    Smitty Well-Known Member

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    he said 990. .... of which 516 were new
    the rest of course had to be VFs :)

    don't forget the retail release of Zb was Friday March 2
     
  10. losh1971

    losh1971 Well-Known Member

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    I haven't seen one on the road in Launceston. TBH I haven't even noticed any in the Motors yard and they are our Holden dealers....
     
  11. losh1971

    losh1971 Well-Known Member

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    Interesting Mitsubishi sales have gone up. The Outlander is very popular here in Tas. I see like 10 a day on my travels. Holden have tried and failed on it's version of the Rav and Outlander. Not surprising when it's a HOS. My bro in law has one for work and the heater core has recently burst in a car that's less than 12 months old. Motors mech's are going to be in trouble I suspect repairing it. I think there would be seldom few in the workshop who have replaced a heater core in any car.
     
    Last edited: Apr 5, 2018
  12. immortality

    immortality Home of the smoky breakfast Bacon! Staff Member

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    Interestingly Commodore was leading in it's class here in NZ with 341 sales. I've only seen the police versions so suspect many of those will be police fleet vehicles.
     
  13. markovr

    markovr Well-Known Member

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    Maybe we can associate the new commodore with the australian cricket team and send them further down the toilet
     
  14. DanielSS-V

    DanielSS-V Active Member

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    The Holden dealer in Hobart has a couple, but the showroom looks half deserted with the VF's and the HSV variants now all gone. I took a look at the ZB the other day and didn't like them at all. I own a VF and a Mazda 6, so the Insignia should be aimed at me, but nothing about it appealed to me at all. I would take the Mazda 6 wagon over it any day and its certainly no future upgrade path to my Redline.
     
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  15. jeepster

    jeepster Member

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    I recall a few years back that Chrysler/Dodge considered converting Charger to RHD for ANZ market, but concluded that while Falcon/Commodore were around, it would struggle to shift 1000 units. Seems they have not reconsidered this.
     
  16. Heron White KOM

    Heron White KOM Member

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    For GM to save itself from oblivion in Australia, I genuinely believe that the 'Holden' brand name needs to die off with new car sales.

    Holden is uniquely Australian and there is absolutely nothing of Australian origin on the showroom floor...so don't call it a Holden, what does it even mean now?

    All spare parts have 'GM' on the box.

    The general public know that some of the imported cars coming here are "Australianised" with minor tweaks here and there but stop bullshitting to them that this is an Australian car and brand.

    Rebrand yourself as GM Chevrolet and let the public know Holdens can continue to be serviced. GM have done the dirty and removed manufacturing from Australia, the public was and still is upset but it's done now, it's a slap in the face to fool them and flog a dead horse.
     
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  17. lmoengnr

    lmoengnr Well-Known Member

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    As far as I'm concerned, Holden died on the 20th of October, 2017.
    We've been dealing with GM since then.....
     
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  18. DanielSS-V

    DanielSS-V Active Member

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    Well Holden did tamper with the Insignia's badges when they thought no one was looking.
     
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  19. VT&VX

    VT&VX Active Member

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    LOL and very sad
     
  20. losh1971

    losh1971 Well-Known Member

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    In Tas the police fleet seem to be buying Hyaundai's.....
     

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